Welcome to GymRatzz Activewear (“we”, “us”, “our”, “GymRatzz”). This Privacy Policy explains how we collect, use, share and protect your personal information when you visit our website, place an order, and/or sign up for our marketing communications (email and SMS) including our welcome series, abandoned-cart and abandoned-browse flows. By using our website or providing us your information, you agree to the practices described here.

1. Information We Collect

We collect information that you voluntarily provide when you: create an account, place an order, sign up for our email or SMS list, complete a form, or otherwise interact with us. The types of personal data we collect may include:

  • Contact information: name, email address, phone number, billing/shipping address.
  • Payment and order information: payment method (via third-party processor), transaction history, product(s) purchased.
  • Marketing and communications data: your preferences for receiving marketing, consent status, opt-in/opt-out status for email and SMS.
  • Technical & usage data: IP address, device type, browser, operating system, pages visited on our site, purchase and browsing history, abandoned carts or browse sessions.
  • Cookies and tracking: we may use cookies and similar tracking technologies to recognise you, track your interactions and behaviour (including abandoned cart/browse) for marketing and analytics purposes.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfil your orders, manage returns, shipping and customer service.

  • To send you transactional communications (e.g., order confirmations, shipping notices, account notifications).

  • To send you marketing communications (via email and/or SMS) only if you have opted in. These may include:

    • Welcome series after you sign up.

    • Abandoned cart reminders if you leave items in your cart (and if you have opted in to marketing).

    • Abandoned browse reminders if you browse our site and leave without purchasing (and if you have opted in).

    • Promotional offers, updates about our brand, new products, and other news.

  • To personalise your experience (for example, showing you products you might like based on your browsing or purchase history).

  • To track and analyse behaviour on our website (including using cookies) to improve our site, marketing and services.

  • To comply with legal obligations, to prevent fraud or misuse, and to enforce our terms of service.

3. SMS & Mobile Messaging

We collect your phone number and mobile consent status when you opt in to receive SMS from us. By providing your mobile number and opting in, you agree to receive recurring marketing and transactional text messages from GymRatzz Activewear (for example: promotions, abandoned cart reminders, order updates). You understand that message frequency may vary.

You may receive messages generated automatically when the system recognises you have abandoned your cart or browsing session. To identify abandoned carts/browse sessions, we use website cookies, plugins and tracking to detect when you leave items in your cart or browse but do not purchase.

We share your phone number and opt-in status with third-party service providers (such as our mobile messaging platform) strictly for the purpose of delivering these SMS messages. We do not share your phone number or consent status with third parties for unrelated marketing without your explicit consent.

You can opt out of SMS marketing at any time by replying “STOP” to any message, following the opt-out instructions in the message, or contacting us at the contact information below. After opting out, you will no longer receive marketing texts, though you may still receive transactional messages (e.g., order/shipping confirmations) as required.

You do not expect charges from us for receiving messages, but you are responsible for any standard wireless carrier message and data rates.

4. Sharing Your Information

We may share your personal data with the following categories of recipients:

  • Third-party service providers who help us fulfil orders, process payments, ship products, or provide marketing, SMS, email or analytics services (including our email/SMS provider Klaviyo, Shopify).
  • Our trusted partners for marketing, analytics and advertising (but only if you have opted in and consistent with your consent).
  • Legal or regulatory authorities where required by law, to comply with court orders or protect our rights, property or safety. We do not sell or trade your personal data for commercial marketing purposes without your consent.

5. Data Retention & Security

We retain your personal information only as long as necessary to fulfil the purposes described in this Policy, to comply with our legal obligations, resolve disputes, enforce our agreements, and as otherwise permitted by law.

We maintain reasonable administrative, technical and physical safeguards to protect your personal information from loss, misuse or unauthorised access, disclosure, alteration or destruction.

6. Cookies and Tracking Technologies

Our website uses cookies, web beacons, tracking pixels and similar technologies to collect technical and usage data (see Section 1). We use these tools to recognise you when you revisit our site, to customise your experience and to support our marketing flows (including abandoned cart and browse recovery). You can manage or disable cookies through your browser settings, but if you do disable cookies some parts of the site or our offers may not work optimally.

7. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights:

  • Access: You can request to access the personal data we hold about you.
  • Correction: You can update or correct inaccurate or incomplete information.
  • Deletion: You can ask us to delete (or anonymise) your personal data (subject to legal obligations).
  • Opt-out: You can opt out of marketing communications (email or SMS) at any time. For email, a clear unsubscribe link is included in each marketing email. For SMS, reply “STOP” or follow the instructions in the message.
  • Consent withdrawal: If you have given consent for processing (such as SMS marketing), you can withdraw your consent at any time; this does not affect the lawfulness of prior processing.

 If you wish to exercise these rights or have questions about your data, please contact us at the contact information below.
 Please note: we may ask you to verify your identity before we act on your request.

8. International Transfers

Our website is operated from the United States of America, and your personal data may be transferred to, stored or processed in countries other than your residence. When we do so, we will ensure appropriate safeguards are in place to protect your data in accordance with applicable law.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory or operational reasons. When we do, we will update the “Last updated” date above and post the latest version on this page. We encourage you to review this page periodically. Your continued use of our website or participation in our marketing flows after we post changes means you accept those changes.

11. How to Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, you may contact us at:

GymRatzz Activewear
info@gym-ratzz.com

By opting in to receive marketing communications (email and/or SMS) from GymRatzz Activewear, you confirm you have read and understood this Privacy Policy and consent to our processing of your personal data in accordance with it.